For over two decades as a PR practitioner, consultant and professor, Rodi has differentiated herself through her successful track record, hands-on experience and knowledge, sense of humor, energy, creativity and the individual attention she gives her clients. Non-profits, large corporations, medical and health experts, authors, product developers, and start-ups have hired Rodi for long-term (six months to five years) ongoing public relations campaigns. Services can include:

• Increasing media exposure (national and local, print, broadcast, online)
• Writing strong publicity materials and web content
• Pitching and managing media interviews including message points and media training
• Creating ways to "re-invent" clients for timely, newsworthy angles, and current event tie-ins
• Rebranding and redesigning messaging that gets results and creates change

Rodi conducts seminars and workshops to enable small businesses and individuals on a tight budget to learn how to self-promote their business on their own. She also has a "public relations boot camp" program for small businesses. She can teach you how to:

• Self-market your business with powerful results
• Get publicity in newspapers, magazines, on television and on the web
• Create and distribute effective promotional materials with clear and creative messages
• Identify your audience, and the most cost-effective way to target them
• Communicate effectively with the media
• Prepare immediate and long-term PR goals and strategies that grow with your business
• Determine the most productive use of your public relations budget
• Identify marketing opportunities and prioritize tasks
• Build and maintain a loyal customer base
• Create effective and comprehensive publicity materials

As a career advisor, Rodi is able to combine her depth of experience in public relations and image making in both corporate America and as a successful independent consultant, with her strengths as a teacher, mentor, and communicator.

Rodi helps people invent -- and reinvent -- themselves, market their strengths, and focus on what they really want. She provides support, encouragement, guidance and motivation to professionals who feel confused, lost or bored with their career. She also helps those entering the workforce (out of school or after a break) get into the game and focus on their search for the right fit.

With honesty and no judgments, Rodi is committed to helping her clients. She turns fear into excitement; negativity into optimism; avoidance into action.

She pushes her clients to be accountable for steps that help them find what they are looking for as they enter a new phase of their professional life. The process includes:

• Assessing and evaluating skills
• Rewriting/reworking resumes
• Getting clients to think without boundaries and reach outside of their career comfort zone
• Expanding awareness of oneself and one's capabilities
• Helping to build a positive, creative and open mindset towards finding new opportunities
• Setting and implementing goals, strategies and tactics
• Working on organizational development, confidence building
• Reinforcing successful interview skills